Marketers, if you manage your company’s website check this tool out
An AI powered “diagnostic test” for your marketing or corporate communications website
Authors note: I derive no compensation for this article. I only decided on writing this ditty because I can see how it can provide value to heads of Marketing/Corporate Communications and some vendors. Full disclosure: I have collaborated with Jason Arbon (CEO/Founder of testers.ai) in the past and it is through that connection that I got to know about the tool. Once I played around with it, I immediately saw its utility.
TL;DR
First, just watch the video posted on top. You’ll instinctively get what it’s doing (and it looks great when demo-ing to senior management) and most of it is gobbledegook anyway (and for IT or your website vendor to deal with mostly).
Next, check out the report the tool generates.
Breakdown of the report
Here’s a quick break down:
First it gives you an overall score how good your site is and tells you what’s good and not so good. In this case the page seems to have good navigation structure but has some potential security and accessibility issues that should be looked into.
Next it gives an overall quality summary. In this case, on top of flagging out the potential security issues, also lists some of the libraries that should be updated. It also flags out accessibility issues. It then goes into a little more detail listing the key suggestions and suggestions on how to prioritize them.
Next part gets interesting. It shows what each individual “AI Tester” sees on the site including: what the issue is, suggested fix and who in the organization should look into it.
Then it goes ahead and infers what functionality the site has: in this case it checks out the navigation and navigated to the Contact, Careers and About pages without you having to tell it to (because it’s obvious right?)
Next it breaks down the AI feedback in terms of several components: Visual design, Usability, Content Quality etc
Running the tool
All this and it was as simple as running on the terminal:
./testers test [URL]I was running on a Macbook Pro with M4 chip but I’ve also run it on a really old Asus L203M running on a underpowered Celeron chip and Ubuntu 24.04. The latter took quite a bit of time (a few hours) but it was still able to complete the task.
Note: I’ve been told by the team behind this tool that they’re working to make it even easier to run (think UI) it so stay tuned!
Running the scan with a given persona
On top of that, the tool allows you to scan your tool with a given persona and objective as well.
I ran it using a custom prompt using the persona of a SEO/SEM expert:
./testers check --custom-prompt "Adopt the persona of a SEO/SEM expert to review the page for SEO and SEM problems" https://www.lazada.com/en/The report generated flagged out some gaps wrt SEO best practices:
How to take this tool for a test drive?
If this sparks your interest and you want to run this on your own, head over to http://testers.ai . There’s a link to a free download page with download options for (i) MacOS (both Intel and Apple chips) (ii) Ubuntu and of course (iii) Windows.
Pricing
The tool is essentially free to use but if you need priority support then click on the “Pro” link to contact the team. They’ll reach out to assess your support needs and provide a quote for that.
Managed services
Say you don’t want to have to run this on your own and have the budget to outsource this website testing work, from the website it seems that the team at Testers.ai have partnered with IcebergQA for just that.
What this tool is great for
- If you run a Marketing or Corporate Communication team and want to be able to quickly sanity check your website (both internal and external comms) especially when you have changes being made by contract content creators, vendors or even your own team
- If you run an agency and want to run a check your customer’s site to provide an initial set of recommendations for updates
- If you are a content vendor and want to sanity check a sandbox version of the site before pushing out changes to make sure you didn’t break anything significant
This tool is much much more cost effective than hiring a person to constantly check site changes but more importantly as we stare at a given page for too long, we get numb to issues.
Note: Summer’s coming. This actually looks like a great candidate for a summer intern project.
